Graham Slick

Every project Design

Wild Reed Yoga

A new identity for a Portland yoga studio that left the Modo Yoga franchise to build a name of its own, and the posters, passes, signs and clothing that followed.

See it at wildreedyoga.com

The Wild Reed Yoga logo: reed strokes forming a W beside the words Wild Reed, white on black
When
Since 2026
Work
Identity, print, signs, posters and clothing
At
Alike
Client
Wild Reed Yoga, Portland

When a Portland yoga studio left the Modo Yoga franchise, it needed a name of its own. Graham designed the identity for its new name, Wild Reed Yoga: a mark of reed strokes that form a W.

The mark also comes wild, its reeds patterned in patches of teal, forest green, orange and pink, and it works in each of those colors on its own. The patchwork carries onto the business cards and the buddy passes, which also come in a Pride edition and as a golden ticket.

Since the logo was finished in January 2026, Graham has kept designing for the studio: posters, in-studio screens and Instagram posts for its classes and events, from a fundraiser for Blanchet House to its tenth anniversary and a retreat in Ikaria, Greece; the check-in signs over the front desk; a retail discount card; and clothing, from tees and hoodies to a baby onesie.

He teaches there too: Sound Bath & Yin, with Valerie Starr.

The Wild Reed logo on linen: reed strokes forming a W above the words WILD REED, all patterned in patches of teal, forest green, orange and pink
The logo, wild
The same logo six times: forest green and teal on linen, linen on forest green, and white on teal, pink and orange
And in the studio’s colors
The front of the business card: the white logo on a patchwork of teal, forest green, orange and pink
Business card, front
The back of the card: big patchwork reeds on linen, wildreedyoga.com, a QR code, and Email us at info@wildreedyoga.com, for questions, feedback, membership pauses and cancellations, and energy exchange inquiries
Business card, back
A square white pass: Buddy Pass in heavy, tilted black type, with a note to present it 15 minutes before class, valid for first-timers only
Buddy pass, front
The back of the pass: the white logo, the studio’s address on SE Grand Ave and its website on the teal, green, orange and pink patchwork
Buddy pass, back
The Pride edition of the pass: Happy Pride in the same heavy, tilted black type
Pride edition, front
Its back: the white logo and the address on a patchwork of red, orange, yellow, green, blue and purple
Pride edition, back
A gold embossed ticket: Golden Ticket arched over a round medallion reading Wild Reed, with scrollwork, Admit One and www.WildReedYoga.com
Golden ticket, front
The back of the golden ticket: the white logo and the address on teal inside a scalloped gold frame, valid for first-timers only
Golden ticket, back
A round teal magnet: ROCKSTAR MEMBER around the edge and WILD REED in the middle, over dark teal reeds
A locker magnet for Rockstar members
A long green sign: Express Member Check-in, for Rockstar, All-Access and yearly memberships, with the reed mark in a dark green circle
Check-in sign for members, over the front desk
A long teal sign: Non-Member Check-in, for the intro month, class cards, ClassPass and drop-ins, with the reed mark in a dark teal circle
And for everyone else
The front of a wide retail discount card: the logo on the patchwork with Real movement. Real people. For real., beside a photo of the studio’s shop and 20% off one order
Retail discount card, front
The back: photos of juices and avocado toast beside the O’Vive Café logo, and 20% off one order at 414 SE Grand Ave
Back: a coupon for O’Vive Café
Poster: Sound Bath & Yin with Be Hear Now, Valerie Starr and Graham Slick, over a woman in silhouette and golden waves of sound
Sound Bath & Yin, with Graham and Valerie Starr
Poster: Sound Flow with a live DJ, a figure in headphones with arms flung wide, in tones of blue against an orange sun, over a turntable; Monday, February 16, at 5:30 pm
Sound Flow
Poster: Bhakti Flow with Birdie, in cream script over a deep red lotus, with a New Class seal, Tuesdays at 4 pm, and a paragraph about the practice
Bhakti Flow, a new class
Poster: a special Power Vinyasa class with guest Ryan Leier, grinning in a standing split, Monday, June 29, at 5:30 pm
Power Vinyasa with Ryan Leier
Poster: BIPOC Community Yoga, a free class co-taught by Baby K and Renaissance on Monday, September 28, drawn with people stretching and resting
BIPOC Community Yoga
Poster: New fall offerings on cream, with painted reeds at its edges: handstands, detox flow and functional mobility, each with its teacher, day and time
New fall classes
Poster: a huge white brush-script 10th on black with gold sparkles, Anniversary, Monday March 16, celebrate with us at Hopscotch
The studio’s tenth anniversary, March 2026
Poster: Flow for Good, a fundraiser for Blanchet House on pink with a tiger’s face: a warm vinyasa flow with a live DJ, Sunday, October 18
Flow for Good, for Blanchet House
Beneath the Surface, a yoga retreat with Jen and Chelsey: a harbor in Ikaria, Greece, with a fishing boat and white houses, their photo, and October 13 to 20, 2026
Beneath the Surface, a retreat in Ikaria, Greece
The back of a teal racerback tank printed with the retreat’s round white badge: a seated figure inside a Greek key, Beneath the Surface, Ikaria Greece, October 2026
The retreat’s tank
Poster: Lock It Up over padlocks on a fence, the o a padlock holding the reed mark, asking people to lock up their valuables, or borrow a lock at the front desk
Lock It Up
Poster: the 2026 outdoor summer schedule beside a melting popsicle, eight outings from wine and yoga at Stoller Vineyards on June 20 to a bike ride, class and farm-to-table dinner on August 29
The 2026 outdoor summer schedule
Poster: WILD REED SUMMER 2026 in tall outline letters beside the tanks, tees, hoodies, onesies and trucker hats for sale, with their prices
Summer 2026 merch
A mustard T-shirt with the patterned Wild Reed badge on the chest
Tee in mustard
The back of a forest green zip-up hoodie with the patterned Wild Reed badge
Zip-up hoodie in forest green
A navy trucker hat with a white mesh back and the patterned badge on the front
Trucker hat
A heather blue baby onesie: the white logo, then GOOD AT, NAPPING crossed out, SAVASANA!
Baby onesie