Bramble Hill Farm

A logo for Bramble Hill Farm, a small farm in Maine that grows oyster mushrooms.

When: 2016
For: Bramble Hill Farm, Maine

In June 2016 Graham designed the logo for Bramble Hill Farm, a small farm in Maine that grows oyster mushrooms. He set the name in a dozen typefaces, from thin geometric capitals to chalky, cracked and brush lettering, and chose condensed capitals in ITC Avant Garde Gothic.

The folder also holds photographs from the farm that spring: its rows and hoop house, the barn at dusk and oyster mushrooms boxed for market.

Roles Logo design

The logo

BRAMBLE HILL FARM set thirteen times in different typefaces, one per line: thin and heavy geometric capitals, chalky and cracked lettering, Futura Condensed, Gotham, a hand-drawn script and a brush script — Typefaces he tried

Clusters of pale oyster mushrooms packed in a cardboard box on a market table — Oyster mushrooms boxed for market

The farm at dusk under a gray-blue sky: tilled rows of young plants, a white hoop house, lilacs in bloom and a white barn with a blue roof — The farm at dusk

Freshly tilled rows of brown soil running toward a white hoop house, with a house among lilacs on the hill beside it — The rows and the hoop house