Ever True
The logo, brand book and guidelines for Ever True, Purdue University’s capital campaign, as the university approached 150 years.
- When
- 2014–2015
- Role
- Campaign direction, logo, brand guidelines and brand book
- At
- Story Worldwide, New York
- For
- Purdue University
Ever True is the capital campaign Purdue University planned for 2015 to 2019, as it approached 150 years. At Story Worldwide, alongside his work on Purdue Day of Giving, Graham created the campaign direction, the logo, the brand guidelines and the brand book.
A capital campaign logo, the first presentation argued, has to last for years: an enduring message, an image of tradition and a symbol of achievement, with a short line that says plainly what it is. The first round, in January 2015, showed concepts along seven paths. Purdue asked for the elegant type of one, the laurels, with the strong icon of another, the tower, and the final lockup sets a gold bell tower, marked 150 years, between EVER and TRUE.
The 82-page brand book gives anyone speaking for Purdue the tools for consistent communication and one story to tell: the discovery workshop, the story platform, Reaching Further, and its six pillars, the audiences, a chapter on tone of voice, and guidelines for the logo, color, type and photography. He also designed the letterhead and envelopes, an email template, a PowerPoint template and buttons.
Roles Campaign direction · Logo design · Brand guidelines · Brand book design · Print design · Email design
