Graham Slick

Every project UX

Suave

A playful teaser microsite for the launch of Suave’s Luxe and Sea Minerals lines.

A Suave homepage banner: a smiling woman with long brown hair on a soft gold background
When
Between 2014 and 2015
Role
UX and interaction design
At
Story Worldwide, New York
Client
Unilever

Before launching its Luxe and Sea Minerals lines, Suave wanted an informative teaser: a simple, engaging one-page landing page and temporary microsite.

Graham designed the user experience to let people learn about the new products playfully, and the interactions to hold a lot of information in a small, clean space, with simple animations that invite a click.

Annotated wireframe of the What’s New landing page: the hero carousel, the Luxe and Sea Minerals spaces, their products and videos
The landing page, annotated
Annotated wireframe of what a click opens: the Luxe product grid and the Sea Minerals video player
What a click opens
Annotated wireframe of the landing page with more than two lines: a new navigation bar and a Men’s line
With more than two lines