Graham Slick

Every project Design, Screen

BayYum

Graham’s YouTube and Twitch channel: a red logo, channel art with his own grinning face, business cards, video thumbnails and T-shirts.

When
2015–2016
Role
Creator and designer
Address
bayyum.com

BayYum was Graham’s YouTube and Twitch channel, for Call of Duty games and vlogs, in 2015 and 2016. He branded it himself in August and September 2015: BAY YUM in white rounded capitals on a red square, the same in a red circle for Instagram, business cards for bayyum.com, and a looping yellow script for T-shirts.

The channel art sets a cut-out of Graham, mid-grin, against weathered wood, with a red band cutting across below. He made it in several versions, from dark wood to bleached. His video thumbnails share one template: a still from the video, a play button, and the title in bold white capitals on a red band.

Roles Logo design · Channel art · Print design · Clothing design

BayYum’s YouTube channel art: weathered wood planks washed red toward the edges, a broad red band rising across the bottom, BAY YUM in white rounded capitals and, beside it, a cut-out of Graham in a dark hoodie, grinning wide
YouTube channel art
Another version of the channel art on bleached, almost white wood, with BAY YUM in red beside the same cut-out of Graham, above the red band
A paler version
The BayYum logo: BAY over YUM in white, rounded, squared-off capitals on a red square with rounded corners
The logo
The same logo in a red circle, BAY over YUM in white
For Instagram
The front of the business card: the small red BAY YUM square in the middle of white
Business card, front
The back of the card: www·BAYYUM·com in black squared-off capitals, the dots in red
Business card, back
A video thumbnail made from the template: a pigeon resting on a boardwalk under a white play button, above a red band with PIGEONS in bold white capitals
The thumbnail template
A navy T-shirt with BayYum written across the chest in a looping yellow script
T-shirt in navy
The same T-shirt in heather black, the yellow BayYum script across the chest
In heather black
The same T-shirt in black, the yellow BayYum script across the chest
In black