Graham Slick

Every project UX, Design

Turf Town

Graham’s idea for a game played on a city map: a logo cut from turf, a holding page, a game screen and a quiet map style of Manhattan.

When
2015
Role
Concept and design
Address
turf.town

Turf Town was Graham’s idea for a game played on a city map. In the spring of 2015 he made its logo, TURF TOWN in heavy white capitals across a square of grass, and put up a holding page at turf.town where the logo fades in.

That October he designed the game screen and a map style for it. A red line traces the player’s path across a pale blue map, points add up at the top, and you can play solo, against friends or against everyone. The map style, built on Mapbox Streets, turns Manhattan quiet: white streets on pale gray, green parks and blue water.

Roles Logo design · UI design · Map design

The Turf Town logo: TURF over TOWN in heavy white capitals across a square of bright green grass, the letters running off its edges
The logo
The game screen: TURFTOWN in thin spaced capitals on pale blue, a points panel reading 350 beside a small map of a looping route, a large map where a red line traces the path to a red player marker, zoom buttons, tabs for Solo, Vs Friends and Vs Everyone, and links to Find Friends, How to Play and FAQ
The game screen
The custom map style over Manhattan from Greenwich Village up to Grand Central: white streets on pale gray, small gray labels, green parks such as Madison Square and Union Square, and the blue East River
The map style, on Mapbox Streets (map data © OpenStreetMap contributors and Mapbox)