Graham Slick

Every project Design

Free Market Films

A website for Free Market Films, a New York production company making short films for advertisers: a Flash front page, a page for each of its directors and a contact page.

When
2003–2004
Role
Web design and Flash
For
Free Market Films, New York

Free Market Films was a production company on Seventh Avenue in New York, “specializing in short films for advertisers,” with three directors: Edouard Nammour, Clay Staub and Martin Hodara. In July 2003 Graham began its website, posting each round of comps to a client area of his own: several directions at first, then the one the site kept, the name in white over deep red rings.

The finished site opens on a Flash front page, its rings drifting behind the name. Each director has a page with a short bio in a Flash scroller and a grid of stills from his commercials, for Olay, Campbell’s, Kodak, Tide, Michelin, the Disney Channel and others; each still opens the spot, and a button plays the whole reel. The contact page lists the executive producer and the company’s reps on the East Coast, in the Midwest and on the West Coast.

That November the company asked for the menu to curve along the rings, its own fonts on every page, and a client access area in place of a projects page, which the site keeps behind a sign-in. In February 2004 Graham made a guide for the titles of new spots.

Roles Web design · Flash design

The Flash front page: FREE MARKET in large white capitals with FILMS set lower and to the right, beside a menu of Directors, Client Access and Contact, over dark red rings and circles on red, between thin white rules and two white bars at the right
The front page, in Flash
Edouard Nammour’s page: the Free Market Films name and menu at the left; at the right his name, the start of his bio in a scrolling box (a veteran director with a wide-ranging artistic background in music, sculpture, design, computer graphics and visual effects) and eight stills from his commercials for Olay, Campbell’s Soup, Kodak, Tide, Behr and Texaco, with Play Entire Reel
Edouard Nammour’s page
Clay Staub’s page: his bio (well known for his visual effects work with a humorous bent) above six stills from his spots for Playland, Panasonic, Cooper Tires, Halls, Michelin and Canadian Pacific
Clay Staub’s page
Martin Hodara’s page: his bio (Buenos Aires-based, working in still photography, commercials and narrative films since he was a teenager) above four stills, from two Disney Channel spots, Argentina Tourism and Pedigree
Martin Hodara’s page
The contact page: Elizabeth Kinder, executive producer and partner, with her mobile number and email; Free Market Films, LLC, 350 Seventh Avenue, Suite 1600, New York, with phone and fax; and the reps for the East Coast, the Midwest and Detroit, and the West Coast and Texas, with their numbers and emails, beside CONTACT set sideways
Contact
An early comp: a white panel with red rings and ED NAMMOUR over placeholder text, a strip of spot thumbnails below and the Free Market Films menu at the right, on dark red
One of the first directions, July 2003
The front page comp: FREE MARKET FILMS in white over red rings, the menu with the three directors’ names, and Specializing in short films for advertisers in a pale script
The front page comp, July 2003