The Daily Show
Enhanced TV designs for Comedy Central’s The Daily Show with Jon Stewart, made at Cylo in 2001: polls, tallies and a store over the show, on the TV alone or with a PC beside it.
- When
- 2001
- At
- Cylo, New York
- For
- Comedy Central, at an AFI workshop on enhanced TV
- Platform
- Enhanced TV (ATVEF), alone or with a PC
In late 2001 Comedy Central brought The Daily Show with Jon Stewart to an AFI workshop on enhanced TV, where Cylo, Razorfish and Spiderdance were among the mentors. Ideas from the network, the show’s writers and the mentors were gathered into templates the writers could fill every night, timed to the broadcast: tickers, polls, meters, extra facts, a word game and a Daily Show satellite. The workshop was to end in a ten-to-twelve-minute prototype.
At Cylo, Graham designed the treatments, laid out as click-throughs a screen at a time, the first set with notes on what the viewer does and what happens. In the one-screen version, for the TV alone, a Go Interactive! bug in the corner opens a strip along the bottom of the picture, with the show’s logo, Jon Stewart’s photo and whatever fits the moment: a poll during a story on the inexplicable loss of clothing, a running tally of Jon’s BattleBots references, bouncing-ball karaoke for Steve Carell’s song, or Buy Our Stuff, which shrinks the show into a corner beside a book, a T-shirt and a coffee cup.
The two-screen version, that November, put the same features on a PC beside the TV, framed by a chat room, a banner ad and a word game. A revised one-screen set followed in December: a map of U.S. clothing loss hotspots, the satellite closing in on Muskegon, Michigan, a sponsor’s moment, and a box for questions to the next night’s guest, Owen Wilson.
Roles Interactive TV design · Interface design
