Graham Slick

Every project Design

Gimlet

A logo, illustrations, business cards and website comps for Gimlet, a small film company in New York.

When
2011
Role
Brand identity, illustration and web design
For
Gimlet Media Group, New York
Address
gimlet.me

Gimlet (Gimlet Media Group) was a small film company in New York; a later version of its logo reads Gimlet Films. Early in 2011 Graham gave it an identity: Gimlet in a loose handwritten script, often beside the grinning face of a ventriloquist’s dummy, drawn in white from a photograph, on dark pinstripes.

The business cards pair a charcoal pinstripe front, with the script tone on tone, and a white back with a band of gray pinstripe. The website comps, that April, keep the same dark cloth: a large player for the newest film, a grid of the company’s films, and pages for its makers, clients, client area and contact. Graham is one of the three makers on the Makers page.

That fall Gimlet’s site moved to the design Graham made for Madzik and RFHX, and Madzik listed Gimlet among its directors.

Roles Logo design · Illustration · Print design · Web design

The Gimlet homepage comp: the Gimlet script above the white face of a grinning ventriloquist’s dummy at top left, a large video still of a white astronaut sculpture titled SCOPE New York 2011, and a row of film thumbnails, all on dark pinstripes
The homepage comp, April 2011
The Films page comp: a grid of film thumbnails with their titles, under a menu of Films, Makers, Clients, About, Client Area and Contact
Films
The About page comp: a short text panel on dark pinstripes above a white silhouette of a city skyline
About
The front of the business card: Gimlet in black script on charcoal pinstripes
The business card, front
The back of the card: a producer’s name and contact details, www.gimlet.me, and a band of gray pinstripe with Gimlet in white script
The back
The Gimlet logo: Gimlet in a loose white handwritten script on black
The logo
A later version of the logo: Gimlet in black script with FILMS in small spaced capitals, on white
The logo, later, as Gimlet Films
A white illustration of a ventriloquist’s dummy in a checked jacket, sitting on a stool, on black
The dummy, drawn in white