Graham Slick

Every project Design

Cinomadic

A logo and website for Cinomadic, a film, TV and video production house in New York.

When
2012–2013
Role
Logo and website design
For
Cinomadic, New York

Cinomadic is a film, TV and video production house in New York. In September 2012 Graham drew its logo. His first ideas turned the O into rings of color or broke the letters into sharp, geometric pieces; the one chosen sets the name in tall, condensed red capitals, extruded in depth and rising toward the middle.

That December he designed the website around it, on a dark, textured ground. The homepage runs a slideshow of the company’s work over a grid of films, and the Films page has a large player and filters for commercials, documentaries, music and narrative work. In the Works features Lost & Found: How Meriweather Timms Got Home, a black-and-white comedy noir set around the Flatiron Building, directed by Ryan Fenson-Hood of RFHX, with a photo gallery and the film’s book to download. Anatomy of a Film is a numbered grid of nine things, from Chicken Cacciatore and the table tennis champion Ma Long to Jarts and the Big Double tournament at PIPS, each with a page of its own. Two more versions tried the logo in black and white, on dark and on pale gray, and in June 2013 he tightened In the Works.

Later Graham worked at Cinomadic himself: with Madzik Agency he designed an ethics certification app for McGraw Hill Financial, Rivals and Open Paddle there, and in 2017, as its lead product designer, a Salesforce1 guide for Mercer.

Roles Logo design · Web design

The Cinomadic homepage comp: the red logo across the top over a menu of Films, In the Works, Anatomy of a Film and Contact, a slideshow open on The Happy Robot by General Motors, and a grid of nine film stills with placeholder captions, on a dark textured ground
The homepage, December 2012
The Films page comp: the logo beside the menu, a large video player open on SCOPE New York 2011, credited to the director Ryan Fenson-Hood, and a grid of twelve films with filters for All Films, Commercial, Documentary, Music and Narrative
Films
The Anatomy of a Film page: its title in white fading to aqua over a grid of nine numbered pictures, from Chicken Cacciatore, the table tennis player Ma Long and McLovin’s Hawaii driver’s license to Jarts, a Felt bicycle and the Big Double tournament poster
Anatomy of a Film
One of its pages, number 4, Jarts: a large photo of lawn darts stuck in the grass, the numbered list of all nine beside it, and a paragraph of text below
One of the nine: Jarts
The In the Works page: Lost & Found, How Meriweather Timms Got Home, over a black-and-white photo of a man in a suit facing the Flatiron Building, with its credits, a synopsis, a photo of the lead leaning on a taxi, and the book’s cover with a link to download it
In the Works, as tightened in June 2013
Another homepage comp: the logo in gray over a dark striped ground, a slideshow, and a four-column grid of black-and-white film stills, one in color
Two more directions, December 20, 2012: dark
And light: the logo in black over pale gray stripes, the same slideshow, and the grid of black-and-white film stills, one in color
And light
The Cinomadic logo: CINOMADIC in tall, condensed red capitals, extruded in dark red, the letters rising toward the middle
The logo, September 2012
Early logo ideas: CiNOMADiC in black and in white, its O drawn as rings in red, yellow and green, in black, or in blue, and two lowercase versions
Early ideas
More logo ideas: a mark of sharp black peaks, and CINOMADIC in letters broken into geometric pieces, in a black bar, struck through, and under peaks with red insides
More ideas, in sharp pieces