Beech-Nut
Just Gentle Cooking, a short live-action and animated film on how Beech-Nut’s new baby food is made, from Story Worldwide’s 2014 campaign Real Food for Babies.
- When
- 2014
- Role
- Associate creative director
- At
- Story Worldwide, New York
- For
- Beech-Nut
In 2014 Beech-Nut relaunched its baby food as real food for babies: just whole fruits and vegetables in glass jars, and nothing else. Story Worldwide, the brand’s lead agency, launched it on Mother’s Day with a full-page letter to moms in The New York Times and a live commercial on Ellen DeGeneres’s show, then carried it into magazines, television, a new website and social media. Graham was the associate creative director on the campaign.
Just Gentle Cooking, a 90-second film, showed moms exactly how the food is sourced and made, in five steps drawn over live-action scenes in a kitchen: close-to-home ingredients, cold puree, no artificial preservatives, gently cooked and the glass jar.
That September, Graham’s designs for the agency’s own new website opened its work pages with the Beech-Nut story and this film.
Roles Creative direction
